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June 2016 Swiss watch exports fell 16.1%, since August 2015, the Swiss watch exports have been down for 11 consecutive months of data, a short Breitling Replica Watches China time there is no sign of easing Is this a ” Quartz-like storm “crisis? What is the source of the crisis?
Since 2014, in the watch industry will have two opposing views, one is steadily slow growth, one is the economic downturn, sales decline, brand transformation, to seek a breakthrough. From the watch industry’s export data, the Swiss watch exports in 2014 steady growth, although the slowdown in the trend but not obvious until the second half of 2015, Swiss watch exports fell again and again year on year, has continued to the present, from the The data point of view there is still no signs of relaxation.
2014 is not optimistic about the watch industry for several reasons, one is led by Apple’s smart watch the impact of the second is to increase anti-corruption in China. First of all, from the first point of view, the smart watch for the impact of traditional mechanical watches very limited to the most well-known IWATCH, for example, IWATCH just released, there are many insiders compared with the traditional mechanical watch , And now, very few will have the two mixed, this alone can be seen on the traditional tabulation industry does not pose a threat. On the second point, the domestic anti-corruption watch for the domestic market a great impact, but far can not affect the entire watch industry, global sales. Personally think that one of the most important reason is the global economic slowdown, geopolitical events continue.
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Watch industry’s biggest problem is the economic problem, which is not only the watch industry, is the common problem of all industries, in addition to thriving real estate industry. Data analysis 2016 years of economic recovery will show a weak trend, so the Buy Breitling Replica Watches clock industry’s problems may also continue. As for the watch will pick up when this can not be clearly stated that this is an economic problem, may be a year or two or five years.
In 2016 there is a big problem is the geopolitical problem, the influx of Muslim refugees in Europe, so that terrorist activities like the news network now, like a day, there are a series of problems such as the United States spoiler the South China Sea, although these look Up and watch the industry has nothing to do, but for the relevant countries or have a certain impact, such as Switzerland has been banned to North Korea output luxury jewelry watch. The probability of an all-out war now is close to zero, but these uncertainties also affect economic issues, in fact, war is the most direct and effective way to solve economic problems, or the economy to the brink of collapse, the war will follow From time to time may also be able to recover the watch, but by no means the best state.
The whole economic recovery is not controlled by the watch industry, but the watch industry itself has done some changes, in fact, I think the watch brand in 2014 or earlier when they have seen the problem, so a brand has done Various attempts are made to ensure that the brand is excessive.
2014 smart watch menacing, in response to possible changes, many brands have also tested the water to launch some smart watches, a little Chinese art of war in the know the enemy knows the meaning of battles, in this regard the brand and the wager in the smart wrist On the table, but the rational launch of some watches, from the response is only so-so, not encountered cold but did not cause a great sensation, quite satisfactory performance, so many brands will be out of a smart watch .
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For the smart watch domestic enthusiasm beyond my imagination, in the traditional mechanical watch industry in China a lot behind, so many brands want to take a step on the smart watch. But I feel that even if the smart watch to do the best, you can not shake Cheap Breitling Replica Watches the cornerstone of the traditional watchmaking industry, people in the eyes of your position still can not be compared with them.
Speed up the introduction of classic popular models
In recent years the brand has intensified the launch of the classic popular trend, from retro, classic series launched endless, but the overall feeling of less innovation, or narrowed the scope of innovation, such as Breguet heritage series, In 2015, intensive launch 7077,7087 and 7097 three watches, such as the introduction of the Universal Mark 18, just four years apart and the introduction of new models before the Mark series are 6-7 years.
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Before the brand gives the impression that high above the views of the Friends of the table is basically no response may be less developed before the network can not hear the views of the table friends, now with the development of the network, the Friends of the views of the table is very easy to pass voice To the brand ears, the voice of the table for the Friends of the table in 2016 can be said to be the biggest response to the table, the first is the new Rolex pointer pointer problems, many table friends criticized, now finally do so, Rolex will be new explorers Pointer lengthened as the meaning of the table. Or Rolex, ceramic ring ring section Daytona cries a long time, but also in the 2016 Basel Watch Fair to do so, which illustrates the importance of the brand for the Friends of the views of the table, even Rolex are so other brands.
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For the launch of entry models watch this argument, in fact, the brand every year, not only in recent years, before there are, because the majority Luxury Replica Watches of the brand’s main profit points or classic entry on the section, which launched two years is particularly intensive , And convergence in the field of high-end watches. Unlike a few years ago a variety of concept watches, ultra-complex watch everywhere.
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Summary: For the economic downturn, the brand is also in the search for a breakthrough, rather than sitting still, in addition to the above mentioned for the product itself also increase the new media promotion, spokesperson of the younger, are brand changes. There is a saying is that the watch industry may not be a good thing, this is a watch industry reshuffle, squeezing the previous development bubble, after the watch industry to make healthy development. As for the watch industry’s personal point of view of the inflection point forecast in the second half of 2017, when the welcome to the face.